A Thrilling Race, Dreams Unstoppable! COOFANDY x NASCAR Team JGR and Cup Series Driver Christopher Bell Salutes Every All-Out Effort on the “Journey Dressed in Style”
The NASCAR Cup Series competed amidst an electrifying atmosphere at Martinsville Speedway. As JGR No.20 Team Driver Christopher Bell’s official apparel sponsor, COOFANDY was deeply involved throughout, integrating its brand ethos of “Dress the Journey, Dress the Win” into every segment. This not only created a unique brand experience but also resonated deeply with the core spirit of racing culture.
Eye-Catching Booth: Differentiated Interactions Create a Hotspot
The COOFANDY booth, featuring the brand’s signature colors as its main visual, displayed model cars with racing livery and the apparel collection. Interactive elements like a popcorn machine and photo printer fostered a lively and relaxed vibe, attracting numerous spectators. Standing out among surrounding booths predominant...
