Ben Walderman Launches the 7-Day Local Observation Challenge to Help People Build Better Businesses
Palm Springs entrepreneur and business consultant Ben Walderman is inviting people everywhere to spend one week observing their communities with fresh eyes and discovering simple ways to improve customer experiences, local businesses, and everyday problem-solving.
California, USA, Jul 14, 2026, ZEX PR WIRE — Entrepreneur and business consultant Ben Walderman has launched the 7-Day Local Observation Challenge, a free personal challenge designed to help people strengthen one of the most overlooked business skills: paying attention.
Rather than focusing on complex business strategies or expensive tools, the challenge encourages participants to spend just a few minutes each day observing the businesses and places they already visit. The goal is to develop the habit of noticing how customer e...
