From Screens to Real-Time Influence: How Riddhi Sheth Is Shaping India’s Live Streaming Economy
Mumbai: As India rapidly transitions into a real-time digital society, where content is no longer just consumed but experienced instantly, a new class of entrepreneurs is quietly redefining the rules of engagement. Among them is Riddhi Sheth, the force behind Arya Enterprises, who is building a business at the intersection of technology, human behavior, and live digital interaction.
In today’s attention economy, static content is slowly giving way to live, interactive formats. From shopping and gaming to education and entertainment, audiences are increasingly drawn toward experiences that feel immediate and authentic. Recognizing this shift early, Riddhi Sheth positioned Arya Enterprises within one of the fastest-growing segments of the digital world — live streaming and creator-led eng...
