Leor Zlotnik sets a personal standard for how design decisions get made
A standard, not a slogan
Illinois, USA, Sep 03, 2026, ZEX PR WIRE — Leor Zlotnik has spent years building LZ Interiors on a specific idea: a beautiful room means nothing if the client got a bad deal to build it. Now that idea has a name and a set of rules attached to it.
The standard is simple to state. Every recommendation made to a client has to answer one question first: does this serve the homeowner, or does it serve a vendor, a trend, or a commission. If the answer is not clearly the homeowner, the recommendation does not go out.
“I did not want this to live in a mission statement and nowhere else,” Zlotnik said. “It has to change what happens on a Tuesday afternoon when a fabric sample comes in and it is gorgeous and it is also marked up 40 percent past what it should be.”
What the ...
