Legacy of GREENWAYS: A Journey Through Women’s Ethnic Apparel in India
Discover the rich heritage of Indian women’s ethnic wear through the captivating journey of GREENWAYS. From timeless traditions to contemporary elegance, delve into the legacy of craftsmanship, colors, and cultural narratives, weaving together a tapestry of diversity and beauty.
New Delhi, Delhi, India, 10th May 2024 – Since its inception in 1942, GREENWAYS has carved a niche for itself as a pioneering brand in the women’s ethnic apparel industry in India. With over eight decades of experience, GREENWAYS stands as a testament to tradition, quality, and innovation.
The Founding Years
GREENWAYS was founded in 1942, at a time when India was on the brink of its independence. Amidst the socio-political upheaval, the founder of GREENWAYS, Mr. Attar Chand Jain envisioned a brand that would cele...