BetterPro operates independently and helps Betterment expand into the RWA market
BetterPro, an innovative business unit of Betterment, a world-renowned digital financial management platform, was officially spun off from its parent company and registered in Colorado, USA as a regulated investment management company. This spin-off not only marks Betterment’s in-depth expansion in the field of digital assets and traditional assets integration, but also injects a strong “dual engine” into its future development. On the basis of sticking to the retail customer base, it enters the high-net-worth institution and real-world asset (RWA) market, opening an important chapter in the company’s transformation and upgrading.
Focus on innovation and compliance, dual-brand strategy takes shape
In recent years, with the rapid development of blockchain technology and the continuous...
