PLTFRM Launches AI Virtual Human Livestreaming, Increasing Sales of BROTHER Printers by 30%
Shanghai,China – BROTHER, the renowned global printer brand, recently achieved a remarkable 30% increase in e-commerce sales by adopting PLTFRM’s AI-powered virtual human livestream technology. In partnership with PLTFRM, a creative agency specialising in digital branding and communication solutions, BROTHER witnessed firsthand the commercial potential of AI-driven livestreaming for e-commerce.
AI Virtual Human Livestreaming: A New Era in E-Commerce
AI virtual human livestreaming is rapidly reshaping China’s e-commerce landscape. These AI-generated hosts deliver interactive livestreams that closely replicate human behaviour. Even JD.com founder Richard Liu has launched an AI avatar to host his own sales livestreams, signalling growing acceptance and excitement within the industry.
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