Sergey Baburov and the Coffee Navigator team measure the coffee maturity of cities
The analytics firm Coffee Navigator has developed and begun testing a methodology for the objective evaluation of urban coffee culture. The project was initiated by company founder Sergey Baburov. It introduces a unified and measurable standard known as the Coffee Maturity Index. This standard is intended to analyze and compare regional coffee markets.
The methodology is based on multifactor data analysis. The Index combines and weighs metrics such as coffee shop density, the share of specialty coffee establishments, the level and dynamics of consumer demand (drawn from search trends and social media data), and key economic indicators of local markets. This approach ensures a quantitative and unbiased assessment, without relying on subjective opinion.
“The market has long needed a commo...
