Faranak Firozan Calls Out Surface-Level Diversity Campaigns and Urges Brands to Prioritize Inclusion Behind the Scenes
Santa Clara, CA, 13th July 2025, ZEX PR WIRE, Marketing strategist Faranak Firozan is issuing a challenge to modern brands: Stop using diversity as a front-facing tactic, and start embedding inclusion into your core creative and leadership processes. With over a decade of experience building brand narratives for consumer, tech, and purpose-driven organizations, Firozan is now taking aim at what she calls the “cosmetic approach” to diversity in marketing; where brands publicly celebrate inclusion but fail to apply those values internally.
Her latest thought leadership effort, launched this quarter through her Santa Clara-based consultancy Firozan & Co., encourages businesses to evaluate not just what their campaigns say, but who is involved in crafting them. According to Firozan, auth...
