Bridging the Vietnamese Game Market with International Game Publishers
To penetrate the promising yet challenging Vietnamese game market, international publishers need a fitting strategy and support from partners experienced in the domestic market.
The Robust Boom of Vietnam’s Game Market
In recent years, Vietnam’s game market has witnessed a strong surge. According to Newzoo, a market research firm, Vietnam is one of the fastest-growing regions for mobile gaming worldwide, with an annual growth rate of 7.4% from 2022 to 2025, compared to the global average of 3%.
In Vietnam alone, there are 54.6 million gamers generating nearly $800 million in revenue (including estimates for IAP and local payment).
The Ministry of Information and Communications aims for the Vietnamese game industry to hit a revenue milestone of $1 billion by 2030. Vietnam is currentl...