Adam Guez on Building Trust and Transparency in Modern E-Commerce
Dubai, United Arab Emirates, 28th Jun 2025 – In an era of one-click purchases, flashy funnels, and disappearing drop shippers, trust has become the rarest currency in e-commerce. But for Adam Guez, a French entrepreneur based in Dubai, it’s the foundation on which lasting brands must be built — not an optional feature.
Over the past few years, Adam Guez has launched, scaled, and sold multiple e-commerce ventures, including a portfolio of stores under DVT Group. His journey, however, isn’t about chasing viral trends or gaming algorithms. It’s about building systems and customer experiences that earn loyalty, not just attention.
“The biggest mistake in e-commerce is thinking short-term,” Guez has said. “You can trick someone once, but you can’t build a business on that.” This mindset has g...
