Forget Influencers, Embrace Employee Influencers: Why EGC is Booming
Author: Mahmood Owolabi
While customer reviews and social media posts (UGC) are popular marketing tools, employees can be just as powerful. Think of them as brand ambassadors creating content (EGC) that builds trust and resonates with potential customers. This approach is another winning marketing tactic for businesses today and using EGC in your communication plan can boost both how well your message gets across and how the public sees your company. Hence why EGC is filling our newsfeeds and for you pages, and you know what…We enjoy it!
A good place to start is with a definition. What exactly is employee-generated content?
Employee-generated content (EGC) is content created by your team. Employees are the best Brand Ambassadors for your Employer Brand. They’re your most valuable ...