Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit
Seoul, South Korea — APT game, already popular in Korea, is now gaining global recognition with chart-topping singles by famous K-pop stars. With the rising popularity of the APT game, Korean Soju (like JINRO Soju) has also seen an increase in interest, which is already the preferred choice for the game in Korea. Songs like APT. by ROSÉ & Bruno Mars have helped increase interest in soju, especially the iconic Jinro brand, bringing Korean customs and beverages to the forefront for Gen Z and millennial audiences worldwide. With scenes highlighting Korean drinking games and the charm of soju, the song has caught the attention of new fans worldwide, inviting them to discover Korea’s beloved Jinro soju and the art of somaek—a popular soju-beer mix.
Soju, particularly Jinro, has been a sta...