Laurel Bath House Sells Out Again How a Boutique Brand is Outmaneuvering Beauty Giants in the $24B Body Care Market
DTC upstart achieves $3M revenue with 70s-inspired luxury body care that’s rewriting the rules of an industry dominated by mass market and ultra-premium players
Los Angeles, CA – While legacy beauty conglomerates spend millions fighting for shelf space, Laurel Bath House is quietly redefining what premium body care can be—and consumers are responding with their wallets. The direct-to-consumer brand has achieved $3M in annual revenue with a powerfully simple proposition: truly complex luxury-grade fragrances and natural formulations that don’t require a trust fund to enjoy.
Founded on the belief that body care shouldn’t force consumers to choose between “natural but boring” and “luxurious but synthetic,” Laurel Bath House has cracked the code that has eluded industry giants for decades. T...