YadaH, a Pioneer in ‘Vegan Beauty,’ Ascends to Global Brand Leadership “Dominating the Overseas Market”
[COS’IN Korea.com Reporter Han Ji-won] Amidst the growing popularity of vegan cosmetics in the beauty market, YADAH (YADAH, CEO Kang Eun-mi) is at the forefront of the vegan beauty trend by developing products with high-quality ingredients that are not harmful to the skin.
Since its establishment in 2011, YADAH has consistently avoided the use of animal-derived or tested ingredients, harmful substances, even before “vegan beauty” became a trend. The company has always favored environmentally friendly ingredients, derived from nature. So far, about 50% of YADAH’s products, including those designed for international markets, have been certified as vegan by the UK’s Vegan society.
YADAH’s flagship product, the ‘Green Tea Pure Cleansing Balm’, incorporates micro-milled green tea pow...