Aquinas International Academy Unlock a World of Opportunities with AIA
China, 1st Oct 2024 – Nowadays, social media is widely used by companies and leagues to expand their reputation and make their products or games more attractive. Athletes also benefit from the functions of social media. Therefore, my topic today is to analyze the impact of social media on athlete branding, including the definition and functions of social media, as well as both positive and negative impacts on athlete branding with examples. Finally, I will provide some recommendations for athletes using social media.
Definition: Social media refers to the content production and exchange platform on the Internet based on user relationships. Social media is a tool and platform used by people to share opinions, insights, experiences and opinions with each other, which mainly includes social ...